The Century of the Self
8.5Season 1Episode 1
Happiness Machines
Loading player...
Sources:
Note: If a source doesn't work, try switching to a different one. Some sources may have ads or pop-ups - we recommend using an ad blocker for the best experience.
Episode Overview
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.